Ed Loessi

Marketing Technologist, Product Marketing Manager, Content Marketing Strategist

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I am a Marketing Technologist and Product Marketing Manager, which means that I blend marketing messages and product ideas with the right technologies to define new markets, develop new products, determine likely customers, generate sales leads, nurture potential customers through the sales cycle and build long-term value in the customers that are essential to any company’s success.In general I focus on content marketing (web content, blogs, video), inbound marketing (search engine optimization), outbound marketing (search engine marketing) and social media marketing tools and concepts to generate those results. In most cases I am an experimenter as most of these marketing areas are still new and changing constantly.I tend to be focused on start-up technologies, growth oriented entrepreneurial companies and emerging business units within enterprise organizations. Basically, companies that want to grow and move forward as opposed to stable companies with slower growth plans.Most of the companies that I have worked for have used a Software as a Service - SaaS - business model and have included: Enterprise Software, Small Business Software, and Consumer Software applications. This landscape of solutions included: email marketing, content management, online web site building, business process management, health and safety systems, strategic planning, consumer eCommerce, consumer social media, and small and medium business social media marketing.Specialties: Marketing Management, Content Marketing, Inbound Marketing, Outbound Marketing, Social Media Marketing, Email Marketing, Search Engine Optimization, SEO, Mobile Marketing, Location Based Marketing, Search Engine Marketing, Product Management, Product Development, Strategic Planning, Metrics Implementation, Staff Recruiting, Staff Development, Profit & Loss Management, Project Leadership, Business Development, Lead Generation, Sales Process Implementation, Multi-Million Dollar Budgeting.

Co-Founder - Product Marketing Manager at Faulkner Technologies - Enterprise Software - SaaS and PaaS development

January 2004 - July 2009

- Developed the product marketing strategy for Software as a Service (SaaS) and Platform as a Service (PaaS) software development product in the enterprise and government marketplace. - Secured active customers and partners in the Australian, Asia Pacific and U.S. markets - Provided substantial input into sales team development and managed the top 3 customer implementations covering government and enterprise systems

Co-Founder - Product Manager at Faulkner Technologies - Enterprise Software - SaaS and PaaS development

2002 - January 2004

- Lead initial product development team launching one of the first SaaS applications in the business process management field. - Created and managed a team that provided technical delivery services for complex installations in large-scale enterprise and government environments. - Worked with the technical and implementation team to create products that covered the transportation, government services, mining and technology development markets.

Senior Strategy Advisor at Technology Investment Advisors

1997 - 2002

Primary activities involved the review of early stage investments being made by Asian based venture capital and private banking companies. Was retained by and worked closely with 8 companies based in the US, Australia, and Taiwan. Provided an array of services that included incubation, business plans, marketing plans, business development, product launch, and Board and Executive Recruiting.

Mentor & Judge at MassChallenge - $1M Global Startup Competition and Accelerator

June 2012

Advise start-up companies on core product marketing, product management and online sales activities including: inbound and outbound marketing, SEO, search engine marketing, lead generation, product market fit, product management processes, sales methods and sales account management.

Product Marketing Director at OfferedLocal LLC - Location Based Social Media Marketing

January 2011

- Primary product marketing and product management responsibility for a start-up company focused on building a Location Based Social Media Marketing Platform. - Lead a combined lean startup - agile marketing initiative testing the product idea and delivering the beta product release. - Launched the company at Demo Fall 2011 to a national and international audience. - Implemented a range of content marketing, inbound marketing and outbound marketing plans.

Senior Product Specialist at RapidInfluence - Product Marketing and Product Management Advisory Group

August 2009

- Work with client companies to develop product marketing, product development and product management programs to expand existing business and launch new products. - Focus areas include: agile and lean product management processes, new product marketing, competitor research, inbound marketing management (SEO, Web analytics, PPC advertising) and social media management (Blogs, community building and social media advertising) relating to new product launches. - Client companies include: Software as a Service, SaaS, Platform as a Service, PaaS, consumer web applications and consumer retail businesses.

Loyola College in Maryland

1993 – 1997

Biking, Hiking, Cross Country Skiing